Torrens University Brand Strategy
Torrens University required a range of merchandise designed with a story telling methodology. This solution is targeted towards a wide spanning audience consisting of guest lecturers, staff and students.
In simple terms, the metaphor demonstrates the ability to communicate a message of inclusion and emotional empowerment. The intention is to cultivate a positive atmosphere amongst the Torrens community. This is achieved by the core message found in the story telling concept.
Students, staff and guests must be aware of the positive influence they can have in the community. Additionally, this concept communicates collaborative and emotional qualities that every individual can relate to. The core design offers the flexibility to be used with different merchandise such as tote bags, mugs and apparel.
This design serves as a functional souvenir, delivering a message beyond a logo on a surface.